Market Campaign Planner/Developer

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
 

Job Description:
This job is responsible for the delivery of tactical plans to achieve goals through advanced coding and/or metadata management, providing support and technical leadership for platforms and operations. Key responsibilities include contributing to the design, development, execution and continuous improvement of operational and strategic initiatives to drive cross-channel client & prospect eligibility, targeting, and platform enablement. Job expectations include interacting with senior leaders, providing support and technical expertise for supported platforms.

The Targeting and List Production (TLP) team in the marketing department at Bank of America is searching for qualified individuals to support marketing operations through design, development, and delivery of pre campaign targeting analytics in support of demand generation marketing. 
 
Code Developers interface with Campaign Planners and Program Managers on team TLP to develop both test and production ready list assets to be used for targeted outreach to Bank of America’s customers.  Individuals are responsible for reviewing business requirement documents (BRD), identifying key data sources, converting BRD specifications into code, and developing production ready list assets that will be delivered to a vendor or channel end point within Bank of America.  In addition, each Code Developer is responsible for being the Subject Matter Expert (SME) for the product eligibility parameters of the particular product or service being targeted.  They will also be responsible for understanding the permissible/legal use of the data used for targeting to ensure alignment with all necessary legal/risk/compliance expectations.  
 
The work you and your team produce together will feed targeted list assets into both online and offline channels including Email, Direct Mail, Authenticated Webpage, Authenticated Mobile App, ATM, Monthly Statements, Outbound Call Centers, Inbound Call Centers, Financial Centers and more.  
As a Code Developer on Team TLP, you will have the unique opportunity to learn something about everything in marketing including product parameters, online and offline channel execution, design of experiment (DOE), reporting, and post campaign analytics as you become the Bank’s recognized SME in your specific assigned area of campaign targeting production.  
 
Key Activity Areas:

• Code development

• Project management

• Data exploration

• Data extraction

• Design of experiment (DOE) 

• Legal review of data usage

• Offline/online channel management, partner interaction.  

Required Qualifications:

• Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking

• Experience working in the financial industry 

• Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives

Desired Skills:

• Bachelors degree

• MBA or other graduate degree strongly preferred

• Strong knowledge of banking and financial services industry, or experience with a financial services company

Skills:

• Attention to Detail

• Business Operations Management

• Collaboration

• Project Management

• Technical Strategy Development

• Business Process Analysis

• Decision Making

• Oral Communications

• Recording/Organizing Information

• Solution Delivery Process

• Active Listening

• Analytical Thinking

• Continuous Improvement

• Data Quality Management

• Technical Documentation

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy

Shift:

Hours Per Week: