Partnership Marketing Program Manager

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
 

Job Description:
This job is responsible to lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes. Key responsibilities include using data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment. Job expectations include identifying risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources.

Bank of America is looking for a Partnership Marketing Manager to help build our brand and business through activations that span the most iconic Sports partnerships, leagues, teams, and events in the world. Focus on this role includes acting as a primary subject matter expert on how to drive brand and business goals by creating meaningful and memorable connections to our clients, employees, and communities through Sports. The person to fill this role will have strong experience in two distinct disciplines: Lead Liaison with external partners across all aspects of activation to bring the partnership to life and Campaign Management, including development of marketing strategies and investment plans and oversight of go-to-market plans for complex integrated marketing programs. 

Required Qualifications:

• 10 + years of experience in Campaign Management with a focus in Sports Sponsorship Marketing, with brand and/or agency-side experience. 

• Demonstrated ability to lead teams comprised of subject matter experts across marketing disciplines who are all contributing to a multi-faced and interdependent work effort.  

• Strong experience in building activations for a large-scale brand(s), including paid, owned and earned channels.  

• Highest attention to detail needed to manage every facet of end-to-end marketing program executions.  

• Thrives in a high-pressure, high-volume workload, deadline-oriented and ambiguous environment.  

• Excellent communication, influencing and facilitation skills.  

• Ability to navigate a matrixed organization effectively and drive collaboration.  

• Strong creative sensibility to navigate brand application and provide agencies with clear direction.  

• Effective external lens regarding consumer trends and cultural moments   

• Intellectually curious and innovative thinker with demonstrated strategic acumen. 

Desired Qualifications: 

• Subject matter expert and lead in extracting value from a Partnership portfolio that spans Sports and Culture aligned to multiline business strategies. 

• Relationship management of partnerships with a focus on delivery of rights and assets required to bring the partnership to life. 

• Excellent project management skills needed to ensure executions are on-strategy/on-time/on-budget/adherence to risk appetite. 

• Support upfront strategic planning, including briefing process that enables approvals to move forward with investment and creative process.  

• Collaborate and provide influential leadership to internal partners and stakeholders, including intra team channel partners and other bank core disciplines towards detailed design and delivery of a cohesive go-to-market plan.  

• Lead and manage multiple agency partners in program development, activation planning, channel tactics and KPI measurement definition. 

• Drive delivery of milestone program recommendations and updates to key stakeholders. 

• Be an effective consultant within our center of excellence, sharing best practices for Partnership Marketing activation with local market and line of business teammates.

Skills:

• Collaboration

• Customer and Client Focus

• Decision Making

• Product Marketing and Branding

• Strategic Thinking

• Adaptability

• Analytical Thinking

• Digital Marketing

• Oral Communications

• Relationship Building

• Active Listening

• Business Acumen

• Coaching

• Leadership Development

• Performance Management

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

Hours Per Week: