girl looking into her desktop
Back to search results

Marketing Research & Insights Lead

Charlotte, North Carolina;

Job Description:

The Marketing Research & Insights Lead will play an integral role in conducting research to bring insights to support marketing, brand and advertising decisions. The results will help to effectively enhance our marketing strategies broadly, and marketing communications and advertising messages specifically to enhance both, our brand and the business. To deliver against these goals, you will design and manage qualitative and quantitative marketing research studies to identify relevant consumer needs, develop effective marketing messaging, and measure the response to our advertising. 

You will work with a variety or internal clients to deliver actionable recommendations about marketing strategies and messaging that drives performance. You will work closely with our internal creative/content teams and external agencies translate audience insights to inform marketing strategy and execution to develop the most effective advertising messages, plan and measure the impact of our campaigns, and you should be able to work on significant and unique assignments of diverse and complex scope, planning and direction setting with diverse and multiple stakeholders. 

We are looking for someone who is both a skilled researcher and strategist – uncovering not just what people think and feel, but integrating it with outside context, and helping translate what it means and make recommendations to our marketing and business partners.

This is a vital role, so we seek only exceptionally creative, ambitious, and insights-driven passionate thinkers.

Responsibilities and Qualifications:

  • Plans and supervises marketing effectiveness studies using multiple tools, and integrates insights from various sources to provide holistic insights & recommendations
  • Designs and executes quantitative and qualitative research to support establishing the collective value our brand and product in building the positive perceptions and driving the business
  • Measure the effectiveness of our marketing and advertising campaigns across several channels, and for a variety of products and LOBs. Leverage existing brand and ad tracking surveys to integrate with ad hoc research efforts
  • Evaluate current methodologies in use, and help bring innovative and best-in-class research designs and tools to measure marketing impact; Estimate and evaluates size, scope and costs of research
  • Works with key vendors, research partners, as well as our Agency partners to supervise the analysis of data, and production and distribution of key insights
  • Innovate to find new methodologies and tools to meet the evolving media landscape. Work on strategic projects that push our understanding of media impacts and recommend new approaches and paradigms
  • Communicate, interpret, and present key findings to the marketing & business stakeholders  

Qualifications:

  • 8+  years of strategic marketing analysis and market research experience   
  • Experience in brand, marketing and advertising measurement related topics. This includes conducting research to enhance brand, inform campaign strategy, creative development, and importantly, measuring effectiveness of integrated marketing campaigns 
  • Solid understanding of research design (e.g., Test-Control, Exposed-Unexposed, A/B and Multivariate testing, etc.) 
  • Experience with data management and analysis, proficient in Excel and PPT and basic statistical packages 
  • Collaborative style, work with cross-functional teams and agency partners to manage the campaign measurement process 
  • Confidence and comfortable presenting to senior executives 
  • Experience working quickly to make assumptions, and adapt to an ever-changing environment 
  • Proficient with digital and social media channels and evaluating their impact a plus 
  • Experience managing client relationships at an agency or consultancy is a plus 
  • Knowledge of financial services category a strong plus 
  • B.A. required; Masters preferred - in relevant subjects such as Business, Marketing, Psychology, Statistics or Mathematics
     

Job Band:

H4

Shift: 

1st shift (United States of America)

Hours Per Week:

40

Weekly Schedule:

Monday - Friday 8 am - 5 pm

Referral Bonus Amount:

0

Job Description:

The Marketing Research & Insights Lead will play an integral role in conducting research to bring insights to support marketing, brand and advertising decisions. The results will help to effectively enhance our marketing strategies broadly, and marketing communications and advertising messages specifically to enhance both, our brand and the business. To deliver against these goals, you will design and manage qualitative and quantitative marketing research studies to identify relevant consumer needs, develop effective marketing messaging, and measure the response to our advertising. 

You will work with a variety or internal clients to deliver actionable recommendations about marketing strategies and messaging that drives performance. You will work closely with our internal creative/content teams and external agencies translate audience insights to inform marketing strategy and execution to develop the most effective advertising messages, plan and measure the impact of our campaigns, and you should be able to work on significant and unique assignments of diverse and complex scope, planning and direction setting with diverse and multiple stakeholders. 

We are looking for someone who is both a skilled researcher and strategist – uncovering not just what people think and feel, but integrating it with outside context, and helping translate what it means and make recommendations to our marketing and business partners.

This is a vital role, so we seek only exceptionally creative, ambitious, and insights-driven passionate thinkers.

Responsibilities and Qualifications:

  • Plans and supervises marketing effectiveness studies using multiple tools, and integrates insights from various sources to provide holistic insights & recommendations
  • Designs and executes quantitative and qualitative research to support establishing the collective value our brand and product in building the positive perceptions and driving the business
  • Measure the effectiveness of our marketing and advertising campaigns across several channels, and for a variety of products and LOBs. Leverage existing brand and ad tracking surveys to integrate with ad hoc research efforts
  • Evaluate current methodologies in use, and help bring innovative and best-in-class research designs and tools to measure marketing impact; Estimate and evaluates size, scope and costs of research
  • Works with key vendors, research partners, as well as our Agency partners to supervise the analysis of data, and production and distribution of key insights
  • Innovate to find new methodologies and tools to meet the evolving media landscape. Work on strategic projects that push our understanding of media impacts and recommend new approaches and paradigms
  • Communicate, interpret, and present key findings to the marketing & business stakeholders  

Qualifications:

  • 8+  years of strategic marketing analysis and market research experience   
  • Experience in brand, marketing and advertising measurement related topics. This includes conducting research to enhance brand, inform campaign strategy, creative development, and importantly, measuring effectiveness of integrated marketing campaigns 
  • Solid understanding of research design (e.g., Test-Control, Exposed-Unexposed, A/B and Multivariate testing, etc.) 
  • Experience with data management and analysis, proficient in Excel and PPT and basic statistical packages 
  • Collaborative style, work with cross-functional teams and agency partners to manage the campaign measurement process 
  • Confidence and comfortable presenting to senior executives 
  • Experience working quickly to make assumptions, and adapt to an ever-changing environment 
  • Proficient with digital and social media channels and evaluating their impact a plus 
  • Experience managing client relationships at an agency or consultancy is a plus 
  • Knowledge of financial services category a strong plus 
  • B.A. required; Masters preferred - in relevant subjects such as Business, Marketing, Psychology, Statistics or Mathematics
     

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Learn more about this role

Full time

JR-22059110

Band: H4

Manages People: No

Travel: No

Manager:

Talent Acquisition Contact:

Kevin Ruskin

Referral Bonus:

0