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Marketing Information Manager I – Campaign Planner

Charlotte, North Carolina;

Job Description:

The Targeting and List Production (TLP) team in the marketing department at Bank of America is searching for highly qualified individuals to support marketing operations through design, development, and delivery of pre campaign targeting analytics in support of demand generation marketing.
 
Campaign Planners on team TLP interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners as part of a work group effort to help identify targeted audiences qualified for Bank of America products and services. Individuals are responsible for capturing strategic ideas, identifying key data sources, converting specifications into code, and running initial presizing analytics of the opportunity.  In addition, each campaign planner is responsible for being the Subject Matter Expert (SME) for the product eligibility parameters of the particular product or service being targeted.  They will also be responsible for understanding the permissible/legal use of the data used for targeting to ensure alignment with all necessary legal/risk/compliance expectations. 

This position will support the launch and ongoing relationship deepening and acquisition initiatives for the new Diamond and Diamond Honors high net worth segments for Bank of America’s Preferred Rewards program. Your work will feed targeted list assets into both online and offline channels including Email, Direct mail, Authenticated Webpage, Authenticated Mobile App, ATM, Monthly Statements, Outbound Call Centers, Inbound Call Centers, Financial Centers and more. 

As a Campaign Planner on Team TLP, you will have the unique opportunity to learn something about everything in marketing -- products, online and offline channels, design of experiment (DOE), reporting, post campaign analytics -- as you become the Bank’s recognized SME and expert in the specific area of pre campaign targeting analysis. 

Key Activity Areas:
Project management, data exploration, population sizing, data extraction, design of experiment (DOE), legal review of data usage, and offline/online channel management.

Required Skills:

  • Basic understanding of relational database structures and principles
  • Basic exposure and/or experience using Microsoft Access, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools with a strong desire to build even greater proficiency in these types of tools
  • Ability to build and interpret business requirements documents and translate defined requirements into detailed targeting specifications
  • Detail oriented
  • Excellent verbal and written communication skills
  • Comfortable communicating complex issues to a wide variety of both technical and non-technical audiences, front line workers and senior executives in either one to one or group settings
  • Experience working in a fast-past environment and managing multiple priorities
  • Project management experience

Desired Skills:

  • Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
  • Experience working in the financial industry
  • Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives

Job Band:

H5

Shift: 

1st shift (United States of America)

Hours Per Week:

40

Weekly Schedule:

Referral Bonus Amount:

0

Job Description:

The Targeting and List Production (TLP) team in the marketing department at Bank of America is searching for highly qualified individuals to support marketing operations through design, development, and delivery of pre campaign targeting analytics in support of demand generation marketing.
 
Campaign Planners on team TLP interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners as part of a work group effort to help identify targeted audiences qualified for Bank of America products and services. Individuals are responsible for capturing strategic ideas, identifying key data sources, converting specifications into code, and running initial presizing analytics of the opportunity.  In addition, each campaign planner is responsible for being the Subject Matter Expert (SME) for the product eligibility parameters of the particular product or service being targeted.  They will also be responsible for understanding the permissible/legal use of the data used for targeting to ensure alignment with all necessary legal/risk/compliance expectations. 

This position will support the launch and ongoing relationship deepening and acquisition initiatives for the new Diamond and Diamond Honors high net worth segments for Bank of America’s Preferred Rewards program. Your work will feed targeted list assets into both online and offline channels including Email, Direct mail, Authenticated Webpage, Authenticated Mobile App, ATM, Monthly Statements, Outbound Call Centers, Inbound Call Centers, Financial Centers and more. 

As a Campaign Planner on Team TLP, you will have the unique opportunity to learn something about everything in marketing -- products, online and offline channels, design of experiment (DOE), reporting, post campaign analytics -- as you become the Bank’s recognized SME and expert in the specific area of pre campaign targeting analysis. 

Key Activity Areas:
Project management, data exploration, population sizing, data extraction, design of experiment (DOE), legal review of data usage, and offline/online channel management.

Required Skills:

  • Basic understanding of relational database structures and principles
  • Basic exposure and/or experience using Microsoft Access, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools with a strong desire to build even greater proficiency in these types of tools
  • Ability to build and interpret business requirements documents and translate defined requirements into detailed targeting specifications
  • Detail oriented
  • Excellent verbal and written communication skills
  • Comfortable communicating complex issues to a wide variety of both technical and non-technical audiences, front line workers and senior executives in either one to one or group settings
  • Experience working in a fast-past environment and managing multiple priorities
  • Project management experience

Desired Skills:

  • Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
  • Experience working in the financial industry
  • Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Learn more about this role

Full time

JR-22033233

Band: H5

Manages People: No

Travel: No

Manager:

Talent Acquisition Contact:

Tori Roy

Referral Bonus:

0