Small Business Card Retention Strategy Owner

Job Description:

The Small Business Card Retention Strategy Owner is responsible for performing complex analysis aimed at improving portfolio risk, profitability, performance forecasting and operational performance for consumer products and the related divisions such as credit cards. While this position has no direct people management responsibilities, it does require the ability to interact with business partners both within and external to the department. This position requires being the subject matter expert on multiple business-related and technical-related topics and an ability to independently drive strategic improvements. Key functions involve owning asset quality monitoring, identifying business trends based on economic and portfolio conditions, and executing strategic enhancements. Responsible for conducting interviews, training, Card Strategy Management / Consumer Product Analysts, and mentoring less tenured analysts. Communicates business trends creates financial assessments and interprets risk analytics for senior management.

Small Business Card Retention Strategy Owner Develops and manages the retention strategy for Small Business Card products, including developing and implementing offers, managing risk appetite in retaining clients, reviewing and monitoring account closures for opportunities to improve client retention, partnering with the service teams to retain clients, and working with finance teams to ensure profitability targets are achieved.  Ensures that product management efforts are integrated in retention strategies including pricing changes, Preferred Rewards for Business, and credit strategy alignment. 

Small Business Card Retention Strategy Owner Additional Responsibilities include:

• Display leadership skills with the ability to engage across lines of business with confidence in expressing thoughts with senior leaders

• Effective Influencing skills/experience

• Ability to communicate effectively with multiple levels of management

• Evaluating current retention strategies, including risk and profit metrics, and determining the best offers to retain clients

• Managing the strategy end to end including gathering and review data and results for inclusion in the DSG reporting tool for strategy performance monitoring 

• Demonstrate strategic planning/product management skills

• Proven experience at developing technical skills of their team

• End- to -end management of the small business card retention process

• Ensure that eligible clients are included in retention strategies and offers are aligned to business objectives in retaining clients within our risk framework

• Offer evaluation and enhancements driven by past results and evaluating other bank products for improvement opportunities

• Work with other internal Lines of Business, (finance, credit, service, etc.)  to enhance Small Business Card client retention

• Develop initiatives to limit account closures, including long term inactive clients through partnering with Offers and Credit teams

• Customer experience – engagement in reviewing/understanding trends, remediation and mitigation, and projects as required

Required Skills:

• Strong analytical skills

• 3+ years of related experience in developing and managing strategies

• Excellent oral and written communication skills

• Strong organizational/project management skills

• Product Management experience, including P&L Management, Design, implementation, and maintenance of offers or strategies focused on client selection, targeting or offers

• Proficient with PC applications including Microsoft office (Excel, PowerPoint, Access and Word)

• Ability to collect & evaluate data through queries to review and determine product or customer trends to develop offers for targeted clients

Desired Skills:

• 5+ years Strategic Analysis experience preferred

• Detailed knowledge of SAS / SQL, financial statements, and business processes preferred

• Sound knowledge of SAS / SQL, financial statements, and business processes preferred

• Knowledge and experience in Small Business

• Ability to pull information through Teredata

• Thorough knowledge of the credit card business and industry

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