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Sr Ad Copywriter

Wilmington, Delaware;

Job Description:

As a Copywriter in Enterprise Creative Solutions (ECS) you will work in a team environment to craft compelling, client-centric and brand-aligned messaging and creative concepts for our Global Banking business. Marketing channels include website, email, social media, video, online ads and white papers requiring both long-form and short-form B2B corporate finance experience. You will help convey unique value propositions and proof points, and breathe life into the stories we tell—using one brand voice—to ensure an impactful and unified brand experience. You’ll be collaborating with creative directors, art directors, developers, technologists, integrators, art buyers and account leads, as well as other copywriters. Your goal will be to deliver concise, plainspoken and accurate copy optimized for a wide range of digital- and print-based creative outputs.

This role gives you the opportunity to:

  • Build strong, collaborative relationships with a diverse agency team as well as segment, channel and brand partners
  • Continuously expand and deepen knowledge of financial capabilities, solutions, markets and trends to help engage, inform and influence various consumer, business and institutional audiences
  • Demonstrate creativity, versatility and agility in writing for different mediums and audiences in a speed-to-market environment
  • Share your strategic and conceptual ideas to help shape and align client approaches and creative execution to best achieve business objectives
  • Actively participate in client and team discussions, asking informed questions and offering relevant perspectives and solutions to move projects forward
  • Embrace working in an office while collaborating with teammates and partners in other locations

ECS is Bank of America’s award-winning in-house agency that delivers strategic creative solutions, content, and digital asset/media management at a cost competitive advantage. At ECS we:

  • Deliver strategic, on-brand solutions for integrated, large scale projects, and fast turn on the less complicated ones across eight lines of business and most channels
  • Lead a digital asset/media management Center of Excellence (DAMMCoE) to protect the use and the distribution of bank electronic media including content that is stored, transferred and pushed digitally
  • Are aligned with bank marketing technology strategies to deliver speed and customization

At Bank of America you will find a welcoming and supportive workplace.  The key tenant of our Bank is to help make financial live better through the power of every connection, and our values focus on delivering together, acting responsibly, trusting our teams, and realizing the power of our people – all ideas which promote teamwork, inclusivity, diversity, and opportunity for personal achievement among our employees. At Bank of America we:

  • Support our communities through giving and volunteering
  • Assist our employees with products and services to support their financial needs 
  • Look to achieve efficiency and simplicity in our business models
  • Continuously advance our tools and technology to meet evolving employee and client needs

You’re a person who has:

  • 5+ years of financial copywriting experience in a company or with an agency
  • A Bachelor’s degree or equivalent education and experience
  • The ability to write in one brand voice while aligning copy strategy, messaging and tone to individual segments
  • The ability to write, conceptualize and collaborate with a creative team to create a range of creative outputs, such as email, websites, videos, ads, marketing and sales collateral, social media, and event experiences
  • The ability to lead or participate in discussions with business partners and experts, collaborate with art directors and account leads, and show flexibility in offering guidance and taking direction wherever needed
  • Proficiency in MS Office Suite and Adobe Acrobat
  • Have an understanding and proficiency in accessibility writing standards for WCAG 2.1 (Wen Content Accessibility Guidelines)

Your work routinely requires you to:

  • Gather information, interview partners and experts, offer strategic and creative ideas, and align to brand guidelines and business objectives
  • Distill complex product/service detail into clear, plainspoken copy and impactful creative concepts
  • Collaborate with art directors on static and motion-based infographics, imagery, and design approaches to maximize visual impact
  • Present work to partners and clients at every level, explain rationale, respond to questions, and effectively interpret and apply feedback

You’ll be better prepared if you have:

  • An enthusiastic approach with an infectiously positive point of view, and are a highly motivated self-starter with a strong work ethic
  • Deep knowledge of writing best practices for digital and web
  • A clear, concise and plainspoken writing style
  • The ability to work on multiple assignments for different clients and segments while meeting deadlines and exceeding client expectations

Job Band:

H5

Shift: 

1st shift (United States of America)

Hours Per Week:

40

Weekly Schedule:

Referral Bonus Amount:

0

Job Description:

As a Copywriter in Enterprise Creative Solutions (ECS) you will work in a team environment to craft compelling, client-centric and brand-aligned messaging and creative concepts for our Global Banking business. Marketing channels include website, email, social media, video, online ads and white papers requiring both long-form and short-form B2B corporate finance experience. You will help convey unique value propositions and proof points, and breathe life into the stories we tell—using one brand voice—to ensure an impactful and unified brand experience. You’ll be collaborating with creative directors, art directors, developers, technologists, integrators, art buyers and account leads, as well as other copywriters. Your goal will be to deliver concise, plainspoken and accurate copy optimized for a wide range of digital- and print-based creative outputs.

This role gives you the opportunity to:

  • Build strong, collaborative relationships with a diverse agency team as well as segment, channel and brand partners
  • Continuously expand and deepen knowledge of financial capabilities, solutions, markets and trends to help engage, inform and influence various consumer, business and institutional audiences
  • Demonstrate creativity, versatility and agility in writing for different mediums and audiences in a speed-to-market environment
  • Share your strategic and conceptual ideas to help shape and align client approaches and creative execution to best achieve business objectives
  • Actively participate in client and team discussions, asking informed questions and offering relevant perspectives and solutions to move projects forward
  • Embrace working in an office while collaborating with teammates and partners in other locations

ECS is Bank of America’s award-winning in-house agency that delivers strategic creative solutions, content, and digital asset/media management at a cost competitive advantage. At ECS we:

  • Deliver strategic, on-brand solutions for integrated, large scale projects, and fast turn on the less complicated ones across eight lines of business and most channels
  • Lead a digital asset/media management Center of Excellence (DAMMCoE) to protect the use and the distribution of bank electronic media including content that is stored, transferred and pushed digitally
  • Are aligned with bank marketing technology strategies to deliver speed and customization

At Bank of America you will find a welcoming and supportive workplace.  The key tenant of our Bank is to help make financial live better through the power of every connection, and our values focus on delivering together, acting responsibly, trusting our teams, and realizing the power of our people – all ideas which promote teamwork, inclusivity, diversity, and opportunity for personal achievement among our employees. At Bank of America we:

  • Support our communities through giving and volunteering
  • Assist our employees with products and services to support their financial needs 
  • Look to achieve efficiency and simplicity in our business models
  • Continuously advance our tools and technology to meet evolving employee and client needs

You’re a person who has:

  • 5+ years of financial copywriting experience in a company or with an agency
  • A Bachelor’s degree or equivalent education and experience
  • The ability to write in one brand voice while aligning copy strategy, messaging and tone to individual segments
  • The ability to write, conceptualize and collaborate with a creative team to create a range of creative outputs, such as email, websites, videos, ads, marketing and sales collateral, social media, and event experiences
  • The ability to lead or participate in discussions with business partners and experts, collaborate with art directors and account leads, and show flexibility in offering guidance and taking direction wherever needed
  • Proficiency in MS Office Suite and Adobe Acrobat
  • Have an understanding and proficiency in accessibility writing standards for WCAG 2.1 (Wen Content Accessibility Guidelines)

Your work routinely requires you to:

  • Gather information, interview partners and experts, offer strategic and creative ideas, and align to brand guidelines and business objectives
  • Distill complex product/service detail into clear, plainspoken copy and impactful creative concepts
  • Collaborate with art directors on static and motion-based infographics, imagery, and design approaches to maximize visual impact
  • Present work to partners and clients at every level, explain rationale, respond to questions, and effectively interpret and apply feedback

You’ll be better prepared if you have:

  • An enthusiastic approach with an infectiously positive point of view, and are a highly motivated self-starter with a strong work ethic
  • Deep knowledge of writing best practices for digital and web
  • A clear, concise and plainspoken writing style
  • The ability to work on multiple assignments for different clients and segments while meeting deadlines and exceeding client expectations

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Learn more about this role

Full time

JR-21081258

Band: H5

Manages People: No

Travel: No

Manager:

Talent Acquisition Contact:

Amanda Chandler

Referral Bonus:

0