girl looking into her desktop
Back to search results

Marketing Campaign Delivery Manager

Charlotte, North Carolina;

Job Description:

WHY SHOULD I APPLY? (Overview of Role)

This role drives the execution of marketing campaigns across Offers Management (OM)/Insight Engine (IE) channels and subchannels in Online Banking (OLB), Mobile, Erica, Financial Centers, and Contact Centers. This includes driving discussions with the business, advising/influencing partners regarding functionality/capabilities, capturing requirements, coordinating with other execution partners, and testing and production validating campaigns on front-end systems.  

The roles supports several products as well large initiatives such as channel integrations with OM/IE, Card Go, Erica Insights, Life Plan, Digital Dashboard, Fraud Alert Routing, Merchant Enhanced Loyalty, and other efforts.

WHAT WILL I BE DOING? (Responsibilities)

- Create innovative solutions to complex campaign requirements to minimize execution resources and increase speed to market.

- Develop implementation plans for targeted customer offers and referrals managed through Offers Management/Insight Engine

- Consult with and advise segment marketing, product, and channel partners on offer design and the effective execution path

- Translate the intended customer and associate experience into technical requirements for real-time offer display

- SME on OM/IE, real-time rules, file functionality, all front-end applications (Lead Gen, Interact, Sales and Service App, Synergy/RDUI, iOriginate, OLB, mobile, etc.), and back-end system capabilities. [Training provided.]

- Manage strict execution timelines and SLAs for implementation plans, test script preparation, test data requests, etc. to ensure on-time and error-free campaign deployment

- Reduce the risk of defects by performing User Acceptance Testing and Production Certification of offer deployments and ongoing monitoring of production environment including troubleshooting issues

- Partner with channel/segment marketing and channel process teams to align expected associate/customer experience, offer scripting, and dispositions in order to achieve associate adoption and effectiveness

- Partner with associate platform interface teams to identify screen flow and presentation improvement opportunities

SKILLS WE LOOK FOR

Required Skills:

- BA/BS Degree

- 5+ years of Process Design experience

- Experience writing BRDs and/or capturing design requirements

- Detail oriented and execution focused (speed to execution and quality of execution are critical)

- Ability to navigate the organization to accomplish goals

- Strong relationship management skills - ability to influence partners and drive consensus

- Excellent communication and presentation skills

- Ability to operate in the gray space

Desired Skills:

- Previous experience in a highly matrixed financial institution

- Six Sigma or Project Management experience

- Experience with Lead Generation in a Marketing organization

Job Band:

H5

Shift: 

1st shift (United States of America)

Hours Per Week:

40

Weekly Schedule:

Referral Bonus Amount:

0

Job Description:

WHY SHOULD I APPLY? (Overview of Role)

This role drives the execution of marketing campaigns across Offers Management (OM)/Insight Engine (IE) channels and subchannels in Online Banking (OLB), Mobile, Erica, Financial Centers, and Contact Centers. This includes driving discussions with the business, advising/influencing partners regarding functionality/capabilities, capturing requirements, coordinating with other execution partners, and testing and production validating campaigns on front-end systems.  

The roles supports several products as well large initiatives such as channel integrations with OM/IE, Card Go, Erica Insights, Life Plan, Digital Dashboard, Fraud Alert Routing, Merchant Enhanced Loyalty, and other efforts.

WHAT WILL I BE DOING? (Responsibilities)

- Create innovative solutions to complex campaign requirements to minimize execution resources and increase speed to market.

- Develop implementation plans for targeted customer offers and referrals managed through Offers Management/Insight Engine

- Consult with and advise segment marketing, product, and channel partners on offer design and the effective execution path

- Translate the intended customer and associate experience into technical requirements for real-time offer display

- SME on OM/IE, real-time rules, file functionality, all front-end applications (Lead Gen, Interact, Sales and Service App, Synergy/RDUI, iOriginate, OLB, mobile, etc.), and back-end system capabilities. [Training provided.]

- Manage strict execution timelines and SLAs for implementation plans, test script preparation, test data requests, etc. to ensure on-time and error-free campaign deployment

- Reduce the risk of defects by performing User Acceptance Testing and Production Certification of offer deployments and ongoing monitoring of production environment including troubleshooting issues

- Partner with channel/segment marketing and channel process teams to align expected associate/customer experience, offer scripting, and dispositions in order to achieve associate adoption and effectiveness

- Partner with associate platform interface teams to identify screen flow and presentation improvement opportunities

SKILLS WE LOOK FOR

Required Skills:

- BA/BS Degree

- 5+ years of Process Design experience

- Experience writing BRDs and/or capturing design requirements

- Detail oriented and execution focused (speed to execution and quality of execution are critical)

- Ability to navigate the organization to accomplish goals

- Strong relationship management skills - ability to influence partners and drive consensus

- Excellent communication and presentation skills

- Ability to operate in the gray space

Desired Skills:

- Previous experience in a highly matrixed financial institution

- Six Sigma or Project Management experience

- Experience with Lead Generation in a Marketing organization

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Learn more about this role

Full time

JR-21069734

Band: H5

Manages People: No

Travel: Yes, 5% of the time

Manager:

Talent Acquisition Contact:

Holly Engelhardt

Referral Bonus:

0