Back to search results

Wealth Management Card Marketing Strategy Manager

Charlotte, North Carolina;

Job Description:

Marketing Strategy Manager - Lead the end-to-end marketing and engagement strategy for our credit card portfolio, targeting the high-net-worth and ultra-high-net-worth segments primarily across Merrill and the Bank of America Private Bank.  Run the full offer and campaign strategy across these segments to drive card acquisition goals. 

Responsibilities:

  • Manage and execute marketing campaign strategy for existing card portfolio; and deliver relevant offers and communications to existing high-net-worth and ultra-high-net-worth customers to grow market share.
  • Develop the marketing strategy and plan to launch new card products
  • Align and socialize marketing strategy, plan and messaging with the Segment teams, Merrill and Private Bank Leadership
  • Oversee the development of external and internal campaign requirements to support the card portfolio strategy
  • Collaborate with analytics and channel marketing teams to maximize the value of acquisition campaigns
  • Work with creative agencies to develop marketing campaigns to support card sales goals
  • Ensure “always on” foundations are in place and managed/updated as needed, including for all product changes:

- .com ecosystem product page content and branding of products/solutions

- Curated content library for each solution

  • Recommend channel/ distribution strategy, including appropriate mix of owned digital channels, digital campaigns, direct mail, etc.
  • Measure and socialize performance metrics for all direct-to-customer “offer” programs and synthesize insights to inform future programs
  • Leverage data and insights to deliver the most impactful marketing strategy and continuously optimize the product marketing shelf through research with users and best-in-class learnings outside of our category
  • Assess budget required and recommend future budget and resource needs

Qualifications:

  • Bachelor’s degree; MBA optional
  • Minimum of 7 years of work experience
  • Knowledge of direct-to-client marketing
  • Marketing strategy, Card loyalty marketing, Product management experience
  • Experience managing agencies and conducting customer research
  • Experience partnering closely with Product Management and Data Science teams

Job Band:

H4

Shift: 

1st shift (United States of America)

Hours Per Week:

40

Weekly Schedule:

Referral Bonus Amount:

0

Job Description:

Marketing Strategy Manager - Lead the end-to-end marketing and engagement strategy for our credit card portfolio, targeting the high-net-worth and ultra-high-net-worth segments primarily across Merrill and the Bank of America Private Bank.  Run the full offer and campaign strategy across these segments to drive card acquisition goals. 

Responsibilities:

  • Manage and execute marketing campaign strategy for existing card portfolio; and deliver relevant offers and communications to existing high-net-worth and ultra-high-net-worth customers to grow market share.
  • Develop the marketing strategy and plan to launch new card products
  • Align and socialize marketing strategy, plan and messaging with the Segment teams, Merrill and Private Bank Leadership
  • Oversee the development of external and internal campaign requirements to support the card portfolio strategy
  • Collaborate with analytics and channel marketing teams to maximize the value of acquisition campaigns
  • Work with creative agencies to develop marketing campaigns to support card sales goals
  • Ensure “always on” foundations are in place and managed/updated as needed, including for all product changes:

- .com ecosystem product page content and branding of products/solutions

- Curated content library for each solution

  • Recommend channel/ distribution strategy, including appropriate mix of owned digital channels, digital campaigns, direct mail, etc.
  • Measure and socialize performance metrics for all direct-to-customer “offer” programs and synthesize insights to inform future programs
  • Leverage data and insights to deliver the most impactful marketing strategy and continuously optimize the product marketing shelf through research with users and best-in-class learnings outside of our category
  • Assess budget required and recommend future budget and resource needs

Qualifications:

  • Bachelor’s degree; MBA optional
  • Minimum of 7 years of work experience
  • Knowledge of direct-to-client marketing
  • Marketing strategy, Card loyalty marketing, Product management experience
  • Experience managing agencies and conducting customer research
  • Experience partnering closely with Product Management and Data Science teams

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Learn more about this role

Full time

JR-21054968

Band: H4

Manages People: No

Travel: Yes, 10% of the time

Manager:

Talent Acquisition Contact:

Holly Engelhardt

Referral Bonus:

0