Cookies are useful in a number of ways, including allowing a site or mobile app you use to recognize your device, keep track of pages visited and even remember your preferences. This information is used for security purposes, to facilitate navigation, to display information more effectively and to personalize the user’s experience. Cookies and similar tracking technologies are also used to gather statistical information about how sites and mobile apps are used in order to continually improve design and functionality and assist with resolving questions regarding the sites and mobile apps.
Attributes of Cookies
Cookies set by us are called first-party cookies. We also have third-party cookies, which are set by partners who have contracts with us. Third-party cookie information can only be used for the purposes for which we have stated in the contract. There can be first-party and/or third-party cookies within any of the below Categories of Cookies.
Cookies have a duration period. Cookies that expire at the end of a browser session are called “session” cookies. Cookies that are stored longer are called “persistent” cookies. There can be session and/or persistent cookies within any of the below Categories of Cookies except for Geolocation Cookies which are only session cookies.
Categories of Cookies
Below is a list of the types of cookies used in our sites and mobile apps. We classify cookies into the following categories:
Strictly Necessary Cookies
These cookies are necessary for the sites and mobile apps to function and cannot be switched off in our systems. Without these cookies, the sites and mobile apps will not work properly. Examples include setting your privacy preferences, setting your language preferences or logging in a secured area requiring authentication. Strictly necessary cookies may also detect transmission errors or data loss or distribute network traffic across different servers to ensure accessibility.
Performance cookies enable us to measure and improve the performance of our sites and mobile apps. These cookies collect information about how visitors use a site and mobile app, for instance, which pages visitors go to most often and if they get error messages. These cookies can also be used to make collective inferences based on choices and browsing behavior for marketing research.
Preference cookies enable the sites and mobile apps to provide enhanced functionality and personalization by allowing a site or mobile app to remember choices you make. These cookies can be used to remember changes you have made to text size, fonts and other parts of web pages that you may have customized as well as pre-filling forms. They may also be used to provide services you have asked for such as watching a video or commenting on a blog.
Advertising cookies are used to deliver advertisements that may be relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. They are usually placed through our sites and mobile apps by our advertising partners and remember that you have visited a site or mobile app. This information may be shared with other organizations such as advertisers.
Geolocation cookies allow us to determine your location in order to provide you with information you request, such as the location of the nearest office. Consent for these cookies is requested at the time of the request, and the information is not retained after the session ends.
You have choices about how cookies are used during your visits to our sites and mobile apps.
When you access our sites and mobile apps, you are able to opt out of Online Behavioral Advertising which is tailored content and advertising based on your online behavior. To opt out, go to bankofamerica.com/privacy and select “Opt out of ads based on your online activity.” If you opt out of this advertising, you may still receive untailored advertising from us.
Additionally, when you access our sites and mobile apps and in compliance with local regulations, you may be presented with a cookie banner where you can opt in to or out of certain cookie categories. You may not opt out of strictly necessary cookies which ensure the sites and mobile apps work properly; however, you may opt in to or opt out of the other cookie categories mentioned above. If you do not make any selections, your choices will be captured as opted out of all cookies except strictly necessary cookies. Your choices will be kept for six (6) months, at which point you will be presented with the cookie banner again. You can change your choices at any time within the sites and mobile apps.
Please note, if you delete cookies, access our sites and mobile apps from a different device or change web browsers, you may be prompted to make your selections again.
Bank of America works with vendors/service providers who are contractually obligated to comply with our policies to protect information.
When we contract with a vendor/service provider to manage the content of the information within our sites and mobile apps, the vendor is solely responsible for cookies, cookie tracking and your choices for managing cookies.