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Digital Channel Consultant

Charlotte, North Carolina;

Job Description:

The Digital Marketing Email Channel Manager role is responsible for producing email campaigns within Bank of America's Email Channel. We seek an individual who can manage the execution of campaigns and project work as well as think strategically in a highly regulated, visible channel. This candidate should be able to work independently and in large group settings, as well as handle multiple assignments concurrently. This candidate will also be responsible for creative development, testing and executing email campaigns.

Responsibilities & Requirements include, but are not limited to the following:
 

  • Flawless execution of email campaigns supporting numerous enterprise-wide products
  • Deep understanding of Salesforce Marketing Cloud; including Amp Script language & HTML
  • Proficient ability to implement campaign set-up and execution in Naehas and/or SFMC
    • Modify and update HTML assets
    • Lead channel proofing process within and outside of the platforms
    • Identify and fix HTML rendering issues across multiple product types
  • Direct relevant experience with Return Path/Validity and SalesForce Marketing Cloud
  • Create URL development and execution
  • Ability to build BRDs with multi-email type execution
  • Influence business partners in order to position campaigns so they align with the Email Channel team’s strategy and best practices
  • Partner with Digital Marketing, List Management, Production Support, Email Production, Lines of Business as well as Leadership Team
  • Work closely with the creative agency and email vendor to align campaigns and projects and to ensure best practices are followed
  • Work on cross-channel opportunities for campaigns and other projects

•     Lead special projects that will enhance channel capabilities and sales opportunities (e.g. testing,     mobile optimization, speed to market, capacity, reporting, procedural, documentation, etc.)
 

Job Band:

H5

Shift: 

1st shift (United States of America)

Hours Per Week:

40

Weekly Schedule:

Referral Bonus Amount:

0

Job Description:

The Digital Marketing Email Channel Manager role is responsible for producing email campaigns within Bank of America's Email Channel. We seek an individual who can manage the execution of campaigns and project work as well as think strategically in a highly regulated, visible channel. This candidate should be able to work independently and in large group settings, as well as handle multiple assignments concurrently. This candidate will also be responsible for creative development, testing and executing email campaigns.

Responsibilities & Requirements include, but are not limited to the following:
 

  • Flawless execution of email campaigns supporting numerous enterprise-wide products
  • Deep understanding of Salesforce Marketing Cloud; including Amp Script language & HTML
  • Proficient ability to implement campaign set-up and execution in Naehas and/or SFMC
    • Modify and update HTML assets
    • Lead channel proofing process within and outside of the platforms
    • Identify and fix HTML rendering issues across multiple product types
  • Direct relevant experience with Return Path/Validity and SalesForce Marketing Cloud
  • Create URL development and execution
  • Ability to build BRDs with multi-email type execution
  • Influence business partners in order to position campaigns so they align with the Email Channel team’s strategy and best practices
  • Partner with Digital Marketing, List Management, Production Support, Email Production, Lines of Business as well as Leadership Team
  • Work closely with the creative agency and email vendor to align campaigns and projects and to ensure best practices are followed
  • Work on cross-channel opportunities for campaigns and other projects

•     Lead special projects that will enhance channel capabilities and sales opportunities (e.g. testing,     mobile optimization, speed to market, capacity, reporting, procedural, documentation, etc.)
 

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Learn more about this role

Full time

JR-21078576

Band: H5

Manages People: No

Travel: Yes, 5% of the time

Manager:

Talent Acquisition Contact:

Amanda Chandler

Referral Bonus:

0