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Email Content Product Owner

Newark, Delaware;

Job Description:

The Email Content Product Owner is responsible for executing service operations email campaigns within Bank of America's Email Channel. We seek an individual who can manage the execution of campaigns and project work as well as think strategically in a highly regulated and visible channel. This candidate should be able to work independently and in large group settings, as well as handle multiple assignments concurrently. 

Responsibilities include, but are not limited to the following:

  • Will not have direct reports but will lead projects and direct activities of a team related to special initiatives or operations

  • Flawless execution of email campaigns supporting numerous enterprise-wide products

  • Hands-on problem solver and collaborator participating in the strategic design and development initiatives

  • Influence business partners in order to position campaigns so they align with the Email Channel team’s strategy and best practices

  • Partner with Digital Servicing, List Management, Production Support, Email Production, Lines of Business as well as Leadership Team

  • Work closely with the creative agency and email vendor to align campaigns and projects and to ensure best practices are followed

  • Work on cross-channel opportunities for campaigns and other projects

  • Lead special projects that will enhance channel capabilities and sales opportunities (e.g. testing, mobile optimization, speed to market, capacity, reporting, procedural, documentation, etc.)

  • Ability to identify, resolve or escalate issues in order to ensure that program timelines are met

Required Skills:

  • Project and relationship management experience

  • 1+ years Salesforce Marketing Cloud hands-on experience

  • 3+ years experience hands-on with email marketing best practices including list segmentation, testing, build, QA, deployment and reporting 

  • Ability to communicate challenges and successes clearly and foster positive working relationships

  • Highly organized, detail-oriented, self-starter, ability to work independently in fast-paced environment

  • Must have excellent organizational, analytical, verbal, and written skills

  • Proficient in Microsoft Office Applications (Word, Excel, PowerPoint) and Adobe Pro

Desired skills:

  • Bachelor's Degree

  • May provide technical direction and system architecture for individual initiatives

  • May collaborate with external programmers to coordinate delivery of software application

  • Demonstrated ability to identify opportunities for innovation and continuous improvement


1st shift (United States of America)

Hours Per Week: 


Learn more about this role

Full time


Manages People: No

Travel: No


Talent Acquisition Contact:

Referral Bonus: