Digital Servicing Email Channel

Job Description:

The Digital Servicing Email Channel Consultant is responsible for producing Servicing and service email campaigns within Bank of America's Email Channel. We seek an individual who can manage the execution of campaigns and project work as well as think strategically in a highly regulated, visible channel. This candidate should be able to work independently and in large group settings, as well as handle multiple assignments concurrently. This candidate will also be responsible for creative development, testing and executing email campaigns. 

Responsibilities & Requirements include, but are not limited to the following:

• Will not have direct reports but will lead projects and direct activities of a team related to special initiatives or operations

• Flawless execution of email campaigns supporting numerous enterprise-wide products

• 3+ years experience hands-on with email marketing industry/ best practices

• Develops, enhances, debugs, supports, maintains and tests software applications that support business units or supporting functions

• Deep understanding of Salesforce Servicing Cloud; including Amp Scripting language & HTML

• Proficient ability to implement campaign set-up and execution in Naehas and/or SFMC

                     o Modify and update HTML assets

                     o Lead channel proofing process within and outside of the platforms

                     o Identify and fix HTML rendering issues across multiple product types

• Direct relevant experience with Return Path/Validity, SFMC, SF/Exact Target

• Create URL development and execution

• Manage/update CSS code that drives layout and rendering

• Ability to build BRDs with multi-email type execution

• Manage/update media queries that derive mobile responsive design

• Participates in the design, development and implementation of complex applications, often using new technologies

• Influence business partners in order to position campaigns so they align with the Email Channel team’s strategy and best practices

• Partner with Digital Servicing, List Management, Production Support, Email Production, Lines of Business as well as Leadership Team

• Work closely with the creative agency and email vendor to align campaigns and projects and to ensure best practices are followed

• Work on cross-channel opportunities for campaigns and other projects

• Lead special projects that will enhance channel capabilities and sales opportunities (e.g. testing, mobile optimization, speed to market, capacity, reporting, procedural, documentation, etc.)

Desired skills:

• Bachelor's Degree

• 1+ years Salesforce Marketing Cloud hands-on experience 

• Project and relationship management experience

• This candidate should be able to work well independently and in large group settings, as well as handle multiple assignments simultaneously.

• May provide technical direction and system architecture for individual initiatives 

• May collaborate with external programmers to coordinate delivery of software application

• Must have excellent organizational, analytical, verbal, and written skills

• Demonstrated ability to identify opportunities for innovation and continuous improvement

• Ability to communicate challenges and successes clearly and foster positive working relationships

• Proficient in MS Office Products – especially Excel and PowerPoint

Shift:

Hours Per Week: