The employees in Global Marketing & Corporate Affairs work collaboratively to proactively build, advance and protect the company's brand, interests and reputation globally, in a manner that connects with the aspirations and ideals of our teammates, customers, clients, key influencers and shareholders.
Through integrated marketing, brand, advertising, research, sponsorship, internal and external corporate communications, public policy, media relations, and global community impact, the Global Marketing & Corporate Affairs team communicates with constituent groups around the world, including current and prospective customers and clients; elected officials and policymakers; local communities and related advocacy and policy groups; more than 280,000 employees; and shareholders.
Global Marketing develops and drives effective strategies in creative advertising, brand management, enterprise media, sponsorships and agency management.
Corporate Affairs - comprised of Global Corporate Communications, Global Community Impact, Public Policy and Market Presidents - works to ensure a variety of audiences understand Bank of America's strategy, company news, community commitment and positions on key company, economic and environmental issues.
Our teammates bring a variety of professional and educational experiences and backgrounds to their roles, including advertising, banking, consumer goods, financial services, hospitality, human resources, journalism, media production and retail disciplines.