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Sr Product Manager - Product Offer Targeting and Delivery

Wilmington, DE; Charlotte, NC; - United States

Job number: 18008808

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Job Description:

Job Description: 

Key member of the Consumer Product Offers Strategy team responsible for day to day management and initiatives related to product offer targeting and delivery.  Scope includes all Consumer and Small Business product offers across the full range of clients in both in-bound and out-bound channels. The position will partner with Product, Marketing, and Analytics teams to track and coordinate offer targeting. Specifically, this individual will:

  • Create and maintain a repository of offer targeting criteria for each Consumer and Small Business product
  • Track the inventory of targeted offers loaded to each channel; optimize capacity to make room for strategic messages
  • Identify targeted client overlap between products, offers, and channels
  • Work with Product and Marketing teams to prioritize and sequence offers that target the same clients
  • Analyze offer prioritization tradeoff between product P&Ls
  • Determine the optimal channel(s) for delivery of specific product offers
  • Recommend changes to targeting criteria in order to maximize relationship deepening

Job Requirements (at minimum must have 1):

Required Skills:

  • Experience working with cross-functional partners, e.g. Channel, Finance, Analytics, Product and Marketing, to drive decisions
  • Strong background in analytics and data management with advanced Excel skills and familiarity with tools such as Pivot Tables, ESSBASE and V-Lookups
  • Experience creating presentations using MS PowerPoint
  • Strong communication and presentation skills
  • 5+ years of experience in Consumer Products or related Marketing/Analytics functions
  • Desired Skills:
    • Familiarity with Offers Management platform, LTA (Likelihood to Apply Models) and APM (Automated Propensity Models)
    • Understanding of NIBT, SVA, and financial valuation metrics

Posting Date: 14/02/2018

Wilmington, DE, BRACEBRIDGE I, 1100 N King St,
- United States

Travel: Yes, 15% of the time

Full / Part-time: Full time

Hours Per Week: 40

Shift: 1st shift

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